When shopping for a logo designer in Bethlehem PA, be aware that your logo is the number one visual identifying mark of your business. Marketing without a logo is like driving a sail boat with no sails or flag. You need to identify your ship to catch the wind. It is the cornerstone for effective promotion of your business.Your logo ties your business to your cards, your website, and to all your printed media including packaging and shipping.
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A Reflection on You
Already Have a Logo?
An additional question is does your logo have a full color (4 color) design? If you decide to use it in offset printing and want to reduce your production cost by using two colors, do you have the original artwork from your logo designer for that? Without it you are stuck because you cannot simply remove half the colors. If you desaturate a full-color artwork to gray-scale you lose all color and the results are usually quite visually unappealing and commercially unacceptable.
Current Logo Rescue
Hunter Graphics serves Bethlehem, PA’s logo needs, and may be able to save that logo you like by redrawing it so it will work in different media. Here is how: I create logo artwork the proper way using a vector graphic application like Adobe Illustrator, so it is completely scalable to any size you desire. This includes business cards to billboards, and the colors can be adjusted as needed. There is no need for me or another logo designer to create a new design for each application. When creating a logo Identity Package, I include color call and font call-outs in that package. This includes to how and where the logo will be used. For example, you may need one color arrangement of your logo for packaging and another for print marketing and another for invoicing. The fonts, color call-outs, and end usage will be included with the Identity Package and worked out in consultation with you beforehand.
Get What You Pay For
While you may be tempted to avoid the cost of hiring a logo designer servicing Bethlehem by purchasing logo designer software or even using logo designer freeware, you will never achieve the same results as an experienced professional. Quick logo designers and logo generators do not create images that function well or are adaptable to various applications. Free online logo design applications are toys, not resources for professionals.