[wptab name=”Identify Yourself”]Choosing the right logo designer is important. Your logo is the focal point and primary visual identifying mark of your business. A logo is the cornerstone for marketing your business and it links your marketing materials to your website and social media as well as invoices and contracts.[/wptab][wptab name=”A Reflection on You”]Your logo should leave a positive impression of your business and your professionalism. If your logo design is not well thought out or difficult to read, potential customers may be dissuaded from calling your business. Even poor color choices can send them to your competitors. A bad logo, even though it seemed to be a bargain, can cost a fortune in lost business. On the other hand, a well conceived logo will pay for itself many times over.[/wptab] [wptab name=”I Have a Logo”]
Did your logo designer create it only to be used on a website? Does it work in other media forms like a business card or even a billboard in the Baltimore, MD area? Most inexpensive logos are made for only one type of use without considering how they will appear in other media applications. For example, a bitmap logos will work adequately in the original dimensions but become fuzzy when enlarged for a poster, banner, or billboard. Also, shrinking a bigger but poorly drawn logo to a business card size can be an Illegible disaster.
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