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If You Already Have A Logo . . .

If you already have a logo you love ask yourself these questions: Did your local Fort Myers FL logo designer make it only for use on the web? Does it translate across media to a business card or signage? Most cheap logos are created to be used in one application. Often no consideration to how your logo will look when adapting to other media forms. For example, a bitmap logo will only work well in its original size. It will look fuzzy at best when blown up to poster, banner, or billboard size. Shrinking a larger but carelessly designed logo to a business card can result an illegible and expensive disaster.


Another question to consider is, does your logo have a full color (4 color) design? If you decide to use it in offset printing you may want to reduce your production cost by using two colors. This is a common approach. Do you have the original artwork from your logo designer for that? Without it you are stuck because you cannot simply remove half the colors. If you desaturate a full color artwork to gray scale you lose all color and the results are normally visually unappealing and commercially unacceptable.

Logo Rescue:

Hunter Graphics serves the Fort Myers FL area logo needs. We may be able to save that logo you like by redrawing it so it will work in different media. Here is how: By creating logo artwork the proper way using a vector graphic application like Adobe Illustrator. Your logo would be completely scalable to any size you desire, from business cards to billboards. The colors can be adjusted as needed. There is no need to create a new design for each usage. When creating a logo Identity Package, I include color and font call-outs in that package with attention to how and where the logo will be used. For example, you may need one color arrangement of your logo for packaging and another for print marketing and yet another for invoicing. The fonts, color call-outs, and end usage will be included with the Identity Package. This would be worked out in consultation with you beforehand.

Get What You Pay For:

You may want to avoid the cost of hiring a local logo designer. But, by purchasing logo design software or even using logo designer freeware online you will never achieve the same results as an experienced professional. Quick logo designs and logo generators do not create images that function well or are adaptable to various applications. Free online logo software are toys, not quality resources for professionals.
You may see ads for cheap logos in Fort Myers FL. The logos are probably made by a poorly paid overseas logo designers. The portfolios are normally full of fake clients. Be aware that you truly get what you pay for. That bargain logo will cost you far more in lost customers than you saved. Clients come to me because they are serious business owners. They realize the value of representing themselves and their companies to the public in ways that are positive and memorable. Customized logo design pays for itself. A quality logo will pay you back again and again. Contact me for a free consultation.

Designed by Hunter Graphics
logos - designed for AMU Records, Nashville, TN
Allentown Logo designer
Allentown logo design
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