[wptab name=”Identify Yourself”]When shopping for a logo designer in East Stroudsburg PA, be aware that your logo is the number one visual identifying mark of your business.It is the keystone for effectively marketing your business and it ties your business to your cards, your website, and to all your printed media including packaging and shipping.[/wptab]
[wptab name=”A Reflection on You”]Your logo needs to reflect positively on the character of your business and its professionalism. A poorly conceived logo raises negative questions in the minds of potential customers in East Stroudsburg, PA 18102 and sends them elsewhere for the goods and services they seek. Plainly put, if your logo designer creates a bad logo, which may have appeared to be quite a bargain, it will cost you serious money in lost business. A well-designed logo will repay your investment many times over.
[wptab name=”Already have a Logo?”]
Did your local East Stroudsburg, PA logo designer intend it only for use on a website? Does it translate well across media to a card or even a billboard in the East Stroudsburg, PA area? Most bargain logos are created to be used in only one application with no consideration as to how they will look when attempting to adapt them to other media forms. For example, a bitmap logo will only work well in its original size and will look fuzzy when blown up to poster, banner, or billboard size.
Conversely, shrinking a larger but carelessly designed logo to a business card can result an illegible and expensive disaster.
[wptab name=”Further Considerations”]Does your logo have a full color (4 color) design? If you decide to use it in offset printing and want to reduce your production cost by using two colors, do you have the original artwork from your logo designer for that? Without it you are stuck because you cannot simply remove half the colors. If you desaturate a full color artwork to grayscale you lose all color and the results are usually quite visually unappealing and commercially unacceptable.[/wptab]
[wptab name=”Current Logo Rescue”]Hunter Graphics, serving East Stroudsburg, PA area may be able to redraw your logo so it will work in different media. I use a vector graphic application like Adobe Illustrator, so it is completely scalable to any size from business cards to billboards. The colors can be adjusted as needed. There is no need to create a new design for each application. My Logo Identity Package includes color call-outs with attention to how and where the logo will be used. For example, you may need one color arrangement of your logo for packaging, another for print marketing, and a third for invoicing. The fonts, color call-outs, and end usage will be included with the Identity Package and worked out in consultation with you beforehand.[/wptab]
[wptab name=”Get What You Pay For”]
While you may be tempted to avoid the cost of hiring an East Stroudsburg, PA logo designer by purchasing logo designer software or even using logo designer freeware, you will never achieve the same results as an experienced professional. Quick logo designers, logo generators and free online logo designers are toys, not resources for professionals.
While you may see ads for cheap logos in East Stroudsburg, PA, 18301, 18302 be aware that you get what you pay for, and a bargain logo can cost you far more in lost customers than you saved. Serious business owners realize the value or representing themselves and their companies to the public in positive and memorable ways. A custom logo for your business pays you back again and again.