Your logo is the one identifying mark that showcases your business. Marketing without a logo is like building a billboard in the forest. Your logo is the keystone for effectively promoting your business and it ties your business to your cards, your website, and all your printed media including packaging and shipping.

Your company logo needs to reflect both the character of your business and the professionalism it shows. A poorly thought-out logo with an unattractive design can have the opposite effect, raising negative questions in the minds of potential customers in Stroudsburg, PA 18360, and sending them elsewhere for the goods and services they seek. If your logo designer creates a bad logo, which may have appeared to be quite a bargain, it will cost you serious money in lost business. Whereas, a well-designed logo will repay your investment many times over.

If you already have a logo you like you should ask yourself these questions: Did your local Stroudsburg logo designer intend it only for use on a website? Does it translate well across media to a business card or billboard? Most bargain logos are created to be used in only one application with no consideration of how they will look when attempting to adapt them to other media forms. For example, a bitmap logo will only work well in its original size. It will look fuzzy when blown up to poster, banner, or billboard size. Conversely, shrinking a larger but carelessly designed logo to a business card can result in an illegible and expensive disaster.

An additional question is: does your logo have a full-color (4-color) design? If you decide to use it in offset printing and want to reduce your production cost by using two colors, do you have the original artwork from your logo designer for that? Without it, you are stuck because you cannot simply remove half the colors. If you desaturate a full-color artwork to grayscale you lose all color and the results are usually quite visually unappealing and commercially unacceptable.

Hunter Graphics serves Stroudsburg, PA, and the surrounding area logo needs. They may be able to save that logo you like by redrawing it so it will work in different media. Here is how: They properly create logo artwork using a vector graphic application like Adobe Illustrator, so it is completely scalable to any size you desire. This will work from business cards to billboards, and the colors can be adjusted on the fly. There is no need for Hunter Graphics or another logo designer to create a new design for each application. When designing a logo Identity Package, Hunter Graphics includes color callouts in that package with attention to how and where the logo will be used. For example, you may need one color arrangement of your logo for packaging another for print marketing, and another for invoicing. The fonts, color callouts, and end usage will be included with the Identity Package and worked out in consultation with you beforehand.

While you may be tempted to avoid the cost of hiring a Stroudsburg, PA logo designer by purchasing logo designer software or even using logo designer freeware, you will never achieve the same results as an experienced professional. Quick logo designers and logo generators do not create images that function well or are adaptable to various applications. Free online logo designers are toys, not resources for professionals.

While you may see ads for cheap logos in Stroudsburg, probably made by a poorly paid overseas logo designer, be aware that you truly get what you pay for. That bargain logo will cost you far more to customers you lose than you save. Clients come to Hunter Graphics because they are serious business owners. They realize the value of representing themselves and their companies to the public in memorable and positive ways. They know a custom logo for your business is worth every penny you pay for it because it pays you back repeatedly.