Hire The Right Logo Designer
It is important to hire the correct logo designer. Your logo is the focal point and primary visual identifying mark of your business. Your logo is the cornerstone of marketing for your business and it links the marketing materials to your website, social media, invoices, contracts, and more.[/wptab][wptab name=”A Reflection on You”]Your logo should leave a positive impression of your business and your professionalism. If your logo design is not well thought or difficult to read, potential customers may turn away. Even poor color choices can send them to your competitors. A bad logo, even though it seemed to be a bargain, can cost a fortune in lost business. On the other hand, a well-conceived logo will pay for itself many times over.
I Have a Logo
Did your logo designer create it only to be used on a website? Does it work in other media forms like a business card or scaled up to a billboard in the Philadephia, PA area? Most cheap logos are made for only one type of use without considering how they will appear in other media applications. For example, a bitmap logo will work adequately in the original dimensions but become fuzzy when enlarged for a poster, banner, or billboard. Also, shrinking a bigger but poorly drawn logo to a business card size can be an illegible disaster.
Is your current logo a full or 4 color design? If you want to print it and reduce your expense by reducing to two colors, did your logo designer give you the original artwork? If not, you are out of luck. You can’t just remove half the colors. Reducing full-color artwork to grayscale results are quite poor and commercially unusable.
Hunter Graphics may be able to redraw your logo so it can be used in various media. I use vector graphic applications to create a logo, so it will scale from business cards to billboards. The colors are completely adjustable. This eliminates the need to create a new design for each type of application. My Logo Identity Package includes color call-outs. I consider all the logo’s potential uses: one color arrangement for packaging, another for print, and another for invoicing. The fonts and color call-outs that are included with the Identity Package are worked out with you in advance. Call for an estimate on your logo now at 570-620-0822.
Try Hunter Graphics for your logo design in Philadelphia and surrounding areas. Give us a call or email for a free consultation.